Top Model of Colour 2010 Press Launch

Dear Diary on Sunday 17th October I attend the Top Model of Colour(TMC) press launch at the glamorous Jewel bar in Covent Garden.

It is an open secret that ethnic models are not seen to have selling power and therefore rarely used in ad campaigns, magazine shoots or catwalk shows. Although this issue has been acknowledged, within the fashion industry in recent years,  the battle for change goes on. There have been small victories, such as Vogue Italia’s Black Issue July 2008, but it is now seen a something of a novelty.

The TMC Competition aims to give ethnic models exposure within the fashion industry as well as presenting them with the opportunity to take advice from professionals on how to improve their skills and become a successful model.  TMC runs every year and is opened to both female and male models of Asian, African, Caribbean, Hispanic, Oriental, and Mix Heritage decent.

Previous winners of TMC have gone on to grace the covers of popular glossy magazines, model during London Fashion Week and as the image of the competition grows so does the success of the models who compete in it.  TMC strives to raise the profile of ethnic models so that seeing a diverse range of men and women on the covers of magazines, in catwalk shows and in advertising campaigns will become the norm.

It was nice to be apart of an event like this and I was really impressed with the calibre of some of the models. They were all very enthusiastic about showing off their modelling skills and they certainly weren’t camera shy. I spent most of the evening taking photographs and I’m quite proud of how well they came out as the venue was so poorly lit but anyway here are my favourite shots.

These are just a few of the 29 finalists who will compete for the title of Top Model of Colour 2010 at the grand finale on Saturday 27th November. I already have my favourites but I just want to say that I wish them all the best of luck and win or loose I hope they will use this experience as a platform to launch their careers.

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One response to “Top Model of Colour 2010 Press Launch

  1. Great blog!!! It was a really good event and Hannah Domingo you have truly captured the essence and purpose of the event in this post – your pictures are fabulous. Like you, we would like to wish all the finalists the best of luck, they are all very talented models!

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